Thursday, July 28, 2005

Thursday live music and ugly alcohol!

When we first read this news piece (on Yahoo) we couldn't quite we believe what we were reading but it appears to be genuine! See for yourself below.

Ugly Men Called In For Drinks Firms Ads
Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

"If the man was clearly unattractive, we think that this implication would be removed from the ad."

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.

"Sexual attraction is happily one of the few things in life that can't be governed."

Of course if we saw how the man looked the morning after a night out that might be different. How is it that sometimes, someone who looked so good last night looks sooo bad the following morning? The power of alcohol!

Once the beer goggles are on everyone is attractive!

Events in South Somerset & West Dorset today
Martha's Vineyard @ Phoenix Hotel, Chard
Jam night featuring Congo Felix @ Woods Wine Bar, Yeovil

Events in Taunton & Bridgwater areas today
Jaques Quartet @ Bar 27, Bridgewater

Have fun.

The Editor

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